388: From Jamaica to Jordan: Finding Belonging and Challenging Western Narratives Through Travel with Janine Jervis

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Episode Summary

Hear how 20 years of travel to Jordan reshaped Janine’s view on the Middle East, media narratives, and human connection. Born and raised in Jamaica, Janine Jervis spent nearly two decades helping lead tourism marketing for Jordan while returning to the country dozens of times and building deep relationships there. In this episode, Janine shares stories from Jordanian Bedouin communities and reflects on how travel transformed her understanding of the Middle East, Palestine, identity, belonging, and cross-cultural connection. She also talks about growing up between Jamaica, Trinidad, and Washington D.C., witnessing the rise of anti-Arab sentiment in the United States after 9/11, speaking out about Palestine within the travel industry, and ultimately returning to live in Jamaica after 25 years abroad. Along the way, Janine reflects on Black travel, media perception, community, and the power of authentic storytelling to bridge cultures across borders.

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Janine Jervis

Janine Jervis is a tourism marketer, storyteller, mother and entrepreneur who has spent nearly 20 years helping destinations connect with travelers in more meaningful ways.  After nearly 2 decades leading communications and PR in North America for the tourism board of the country of Jordan, she recently launched CulturaLink Communications — a boutique agency focused on helping destinations and travel brands grow through authentic storytelling, strategic partnerships, and human connection. Born and raised in Jamaica and shaped by a global career in tourism, Janine is passionate about meaningful travel, community-based tourism, and challenging the fear-driven narratives that often shape how people in the West see the Middle East and the Global South.

What You'll Learn
  • How Janine spent 20 years helping to challenge dominant Western narratives about Jordan
  • Stories about Bedouin culture, the beauty of Wadi Rum, and Human Connection in Jordan
  • Why Janine chose to speak out for Palestine and challenge the silence of the travel industry during the genocide in Gaza.
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#1 BOOK THAT JANINE RECOMMENDS

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TOP 4 BUCKET LIST DESTINATIONS

TOP 5 JAMAICAN DANCEHALL ARTISTS

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Time Stamped Show Notes

**Click the time stamp to jump directly to that point in the episode.

[0:36] Introducing Janine Jervis

[2:36] Matt and Janine in Rio

[5:02] Winning the Victor Award at the Black Travel Summit

[8:14] Growing up in Kingston, Jamaica

[11:51] Moving to Trinidad as a teenager

[15:40] Moving to Washington, DC in 1999

[17:26] Living in DC during and after the September 11th attacks

[22:36] Janine’s First Trip to Jordan in 2007

[25:50] Why Wadi Rum is so special to Janine

[29:53] The Bedouin People in Jordan

[33:14] Learning About the Palestinian Struggle

[34:30] The Role of Travel Creators in a World on Fire: The WITS Keynote Panel

[43:03] Supporting Value-Aligned Travel Communities

[44:47] Taking Black Travel Creators to Jordan

[47:00] Disrupting dominant travel narratives about the Middle East and Global South

[52:30] Moving back to Jamaica after living outside for 24 Years

[57:44] Launching Cultural Link Communications

[1:01:07] How Travel Has Impacted Janine

[1:03:56] The Lightning Round

[1:09:30] Follow and Connect with Janine