Kate Boyer shares her story growing up in Budapest, Hungary, and then moving to France and designing girl’s gymnastics outfits for the team she was coaching. Kate explains how, as a self-taught designer, she then began developing private label collections for exclusive resorts in St. Barth, eventually meeting her husband Shawn in Miami and co-founded Anatomie. With Kate as CEO and Shawn as Creative Director, Kate explains how Anatomie has produced luxury travel apparel in the global travel niche, outfitting women in stylish performance apparel with travel-conducive properties. Kate discusses the concept of stylish minimalism and how Anatomie not only helps women look good, but ensures they never need to check a bag again. She also takes us behind the scenes of running Anatomie, explains how she grew and scaled the brand, adjusted her ratio of wholesaling vs. direct-to-consumer sales, built luxury brand partnerships, and how Anatomie was designated the “Official Luxury Travel Clothing Brand” of Forbes Travel Guide. She shares her stress management techniques and her tips on what it takes to be a successful CEO. Kate also opens up about her personal life, shares tips on co-founding a business with a spouse, balancing business and marriage, gives tips on how to travel internationally with small children, and explains the value she has found in taking her 5-year-old daughter to 7 countries. Kate also shares the powerful impact that international travel has had on her life, including the emotional experience of helping her parents fulfill their bucket list. FULL SHOW NOTES AVAILABLE AT www.TheMaverickShow.com
Episode #75: Anatomie CEO Kate Boyer on Stylish Minimalism and Building a Luxury Fashion Brand for the Global Traveler
Episode Summary
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What You'll Learn
- How to pack less, travel more, look stylish and never check a bag again.
- How Kate built and scaled a luxury fashion brand to outfit the global traveler.
- Tips on co-founding a business with your spouse and traveling the world with young kids.
Links From the Episode
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CHECK OUT ANATOMIE’S STYLISH WOMENS TRAVEL APPAREL
OTHER CLOTHING BRANDS MENTIONED
#1 BOOK KATE RECOMMENDS
#1 APP THAT KATE RECOMMENDS
#1 PERSON WITH WHOM KATE WOULD MOST LIKE TO HAVE DINNER
PLACE WHERE THE INTERVIEW TOOK PLACE
TOP 3 FAVORITE TRAVEL DESTINATIONS
TOP 3 BUCKET LIST DESTINATIONS
OTHER PLACES MENTIONED
CHECK FLIGHT PRICES TO ANY OF THESE DESTINATIONS
CONTACT KATE
Time Stamped Show Notes
[3:44] Growing up in Budapest and Becoming a Self-Taught Designer
- Growing up in Budapest with no entrepreneurial background
- Moving to France and designing gymnastics uniforms for the team she coached
- Designing private label collections for resorts in St Barth.
- Meeting her future-husband Shawn and hiring him to design clothes for her
[8:23] Co-Founding Anatomie in the Luxury Travel Apparel Niche
- The origin and significance of the name “Anatomie”
- Anatomie’s value proposition
- How Kate chose her business niche
- Direct selling at 400 events in their first year
- Taking feedback from her customers to refine her product and expand her line
- Maintaining personal relationships with the end-users
[11:58] The Anatomie Collection, Looking Stylish and Never Checking a Bag
- Kate describes the Anatomie collection
- Designing for different body shapes
- Designing for all-season versatility
- Who Anatomie apparel is for
- Tips for women on minimalist packing
- How to pack for any business trip or travel adventure without checking luggage
- The “cost per use” metric and wearing fewer, nicer clothes
- Describing the Anatomie fabrics and design
- The importance of ultra-lightweight, quick-drying, anti-wrinkle materials
[21:19] Behind the Scenes of Building and Scaling Anatomie
- Co-Founding Anatomie with her husband Shawn
- Kates’s role as CEO and Shawn’s role as Creative Director
- Scaling the company and hiring her team
- Wholesaling vs. direct-to-consumer sales
- Anatomie’s board of directors
- Brand partnerships with other luxury brands
- The most effective marketing techniques working for Anatomie
[30:52] How to Be a Great CEO, Optimize Productivity, and Balance Business and Family
- How Kate structures her workday to optimize productivity
- The importance of exercise and being present with her daughter after work
- Routine adjustments when traveling
- Kate’s tips on what makes a great CEO
- How Kate manages stress in her business
- Kate’s tips on founding a business with a spouse
- Kate’s tips on raising kids as a CEO
[42:18] What Travel Means to Kate
- How traveling inspires Kate
- Why Anatomie’s mission statement is centered around travel
- Kate’s most impactful travel experiences
- The value of traveling the world with small children
[49:16] The Lightning Round
- #1 Book that Kate Recommends
- #1 App that Kate Recommends
- #1 Person with whom Kate would most like to have dinner
- Kate’s Top 3 Favorite Travel Destinations
- Kate’s Top 3 Bucket List Destinations
[54:33] Contact Kate
- Anatomie’s Instagram
- Anatomie’s website
About the Guest
Kate Boyer
Kate Boyer is the co-founder and CEO of Anatomie – a luxury, women’s clothing brand specifically designed to outfit the global traveler in the most comfortable and stylish performance apparel. Made from the finest European fabrics, Anatomie apparel is also super-lightweight, wrinkle-free, moisture-wicking, quick-drying, highly-durable, and specifically designed with the versatility and flexibility to accommodate an active travel lifestyle. For years Anatomie has partnered with major brands such as PGA, Net Jets and, in 2019, Anatomie was named the “Official Luxury Travel Clothing Brand” of Forbes Travel Guide. Born in Budapest, Kate got a MBA in International Trade in France, while working as a girls’ gymnastics coach and dressing the team in outfits she designed herself. From there, as a self-taught designer, Kate developed private label collections for many exclusive resorts in St. Barth. She later met her husband Shawn in Miami, where he was designing customized clothing for hard-to-fit athletic men. The two joined forces to design sportswear for brands such as Elite Models, Cigarette Boats, and Lamborghini. With Kate as CEO and Shawn as Creative Director, they launched Anatomie in 2006, a name that speaks to the impeccable fit and sleek tailoring of the brand’s designs. Kate, Shawn and their 5-year-old daughter Charlee maintain a base in Miami, Florida but regularly travel the world together, with Kate having been to over 35 countries and Charlee having already been to 7 countries by the age of 5.
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