Hear how studying, living and working abroad helped Kylah reinvent herself across cultures and continents. Kylah Williams shares how Spanish immersion shaped her global journey—from growing up in a bilingual program in Sacramento to studying, living, and working abroad in Chile and Spain. She reflects on how language opened doors to deeper cross-cultural connection, from comparing Tagalog and Spanish during her travels in the Philippines to navigating the cultural, business, and marketing nuances across Latin America and Europe. Kylah also discusses her experience living in Chile during the 2019 uprising, building community through sports, and ultimately reinventing herself abroad. Along the way, she breaks down how culture shapes communication, trust, and consumer behavior—and how speaking multiple languages can transform not just how you travel, but how you see the world.
Episode #385: How Spanish Immersion Changed Her Life: Kylah Williams on Language, Culture & Living Abroad from Chile to Spain
Episode Summary
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About the Guest

Kylah Williams
Kylah Williams (“That Bilingual Chick”) is a bi-lingual world traveler and cross-cultural marketing expert. After getting a Masters Degree in Marketing, a Fulbright, and working for the New York Times, she now specializes in the cultural nuances of advertising to different Hispanic and Latino communities. Originally from Sacramento, California she grew up in an African-American home, became fluent in Spanish through immersion, and has lived in Chile, Mexico, and Spain. She now runs immersive trips to Spanish speaking countries, creates bilingual content that teaches Spanish through bite sized lessons, and she is launching the Convo Club—a language learning community where virtual sessions are centered around a trending TV show, album, or book—making practice fun, engaging, and culturally rich.
What You'll Learn
- How bilingual immersion and studying abroad can accelerate language fluency and open doors to global opportunities
- Why cultural nuance—not just language—shapes communication, trust, and consumer behavior across different countries
- How living overseas can push you outside your comfort zone, build community, and lead to powerful personal reinvention
Links From the Episode
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CONTACT AND FOLLOW KYLAH
LOCATIONS WHERE THE INTERVIEW TOOK PLACE
- Kylah: Los Angeles, California
- Matt: Asheville, North Carolina
WINES CONSUMED
OTHER WINES MENTIONED IN THIS EPISODE
STREET ART TOUR MENTIONED IN THIS EPISODE
- Bogota Graffiti Tour (Colombia)
CELEBRATIONS MENTIONED IN THIS EPISODE
COMPANY MENTIONED IN THIS EPISODE
WINE FARMS IN SOUTH AFRICA MENTIONED IN THIS EPISODE
WINE REGIONS MENTIONED IN THIS EPISODE
- Franschhoek (South Africa)
- Paso Robles (California)
- Stellenbosch (South Africa)
CITIES IN THE PHILIPPINES MENTIONED IN THIS EPISODE
U.S. STATES MENTIONED IN THIS EPISODE
ORGANIZATIONS MENTIONED IN THIS EPISODE
- Black Student Union (BSU)
- Chinese Culture Club (CCC)
- National Association for the Advancement of Colored People (NAACP)
ARCHITECT MENTIONED IN THIS EPISODE
PLACES IN CALIFORNIA MENTIONED IN THIS EPISODE
PLACES IN CHILE MENTIONED IN THIS EPISODE
PLACES IN SOUTH AFRICA MENTIONED IN THIS EPISODE
PLACES IN SPAIN MENTIONED IN THIS EPISODE
- Albaicín
- Alhambra (Granada)
- Bilbao
- Guggenheim Museum (Bilbao)
- Madrid
- Plaza Callao
- Plaza de España (Seville)
- Sagrada Familia (Barcelona)
- Toledo
OTHER PLACES MENTIONED IN THIS EPISODE
- Bentonville (Arkansas)
- Cali (Colombia)
- Chile
- Doha
- France
- Mexico
- São Paulo (Brazil)
- Philippines
- Punjab (India)
- South Africa
- Spain
- Tenleytown (DC)
- Tokyo
- Gaza Strip
- West Bank
Time Stamped Show Notes
**Click the time stamp to jump directly to that point in the episode.
[1:15] Introducing Kylah Williams
[4:38] Wine Tasing in South Africa
[6:11] Visiting the Philippines
[10:26] Attending a bi-lingual Spanish immersion school
[12:23] Cross-Cultural Connections with Spanish Speaking Immigrant Kids
[14:14] Cultural Diversity in Sacramento, California
[17:13] College and Grad School at American University in Washington, DC
[20:24] Merging Her Interests in Business and the Spanish Language
[23:35] Studying Abroad Chile
[25:53] Wine Tasting in Chile
[27:23] Valparaiso, Chile
[30:39] Cultural Immersion while Living in Chile
[32:45] The 2019 Uprising in Chile
[36:08] Finding and Reinventing Herself in Chile
[37:58] Studying Abroad in Madrid
[39:18] Cross-Cultural Marketing Lessons from Spain
[42:10] Traveling to Toledo, Barcelona and Seville
[43:37] The Alhambra in Grendada
[45:55] The Guggenheim Museum in Bilbao
[50:25] How to Follow and Connect with Kylah