Sally Yeo takes us on her journey growing up in Singapore, starting off on a traditional path and then deviating to become a travel influencer, location-independent business owner, and digital nomad. She explains how she built her personal brand to over 400K followers on social media and shares some hacks from when she was first starting out with no money. Sally also gives tips for people who want to become travel influencers today in terms of what is working on social media now. She then talks about how she founded her PR Agency, Saltine Communications. Sally explains who the company serves, how she runs it remotely while traveling the world, and then gives some tips on how brands can effectively use influencer marketing. Next, she shares her most memorable travel stories about getting married in Dubai, planting Coral Reefs in the Maldives, and celebrating National Day in Norway. Sally also describes her profound love for the thousands of feral cats in Istanbul, Turkey. Matt and Sally then discuss Chinese food around the world and what they love most about Italy. Sally also shares some tips for women on developing multiple streams of income and the importance of financial freedom. Finally, she reflects on the impact her travels to 50 countries have had on her and what travel means to her today. FULL SHOW NOTES AT: www.TheMaverickShow.com
Hosted by Matt Bowles
195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo
Episode #195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo
Hosted by Matt Bowles
195: Influencer Marketing, the Feral Cats of Istanbul, and the Importance of Financial Freedom for Women with Sally Yeo
Episode Summary
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About the Guest
Sally Yeo
Sally Yeo is a Singapore Certified Management Consultant (SCMC) with more than 10 years experience in public relations and social media content creation. In 2018, she founded Saltine Communications, her strategic branding, marketing and PR agency that has since helped grow over 200 startups in Southeast Asia. She has also amassed over 400,000 followers across Facebook, Instagram, Tiktok and Youtube and has worked with luxury brands and hotels around the world, such as Hilton, Renaissance, Sofitel and Ritz Carlton. Originally from Singapore, Sally has been a digital nomad since 2016 and who now travels the world together with her husband and been to over 50 countries.
What You'll Learn
- How to Build 400K Followers on Social Media Starting from Scratch with No Money
- How Brands Can Effectively Use Influencer Marketing
- Tips for Women on Why and How to Achieve Financial Freedom
Links From the Episode
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#1 BOOK THAT SALLY RECOMMENDS
#1 PERSON WITH WHOM SALLY MOST WANTS TO HAVE DINNER
TOP 3 FAVORITE TRAVEL DESTINATIONS
TOP 3 BUCKET LIST TRAVEL DESTINATIONS
LOCATION WHERE THE INTERVIEW TOOK PLACE
FILM MENTIONED IN THIS EPISODE
APPS MENTIONED IN THIS EPISODE
RESTAURANTS MENTIONED IN THIS EPISODE
SALLY’S LINKEDIN ARTICLE
OTHER PLACES MENTIONED IN THIS EPISODE
CONNECT WITH SALLY
Time Stamped Show Notes
**Click the time stamp to jump directly to that point in the episode.
[3:16] What Sally Loves About Singapore
[9:00] Growing up in Singapore
[12:27] Becoming an Travel Influencer on Social Media with a Student Budget
[15:33] Building Her Personal Brand and Growing Her Social Media Following to 400K
[17:47] Sally’s Tips for Building a Following on Social Media Today
[20:17] Founding her PR Agency “Saltine Communications”
[22:47] Tips for Business Owners on PR and Influencer Marketing
[25:53] Tips for Running a Location Independent Business and Managing a Remote Team
[28:36] Getting Married in Dubai
[30:54] Planting Coral Reefs in The Maldives
[33:21] Spending “National Day” in Norway
[35:25] The Feral Cats in Istanbul
[37:26] Matt and Sally Discuss Chinese Food Around the World
[40:48] Matt and Sally Talk About Italy
[41:40] Sally’s Tips for Women on the Importance of Financial Freedom
[45:41] The Impact that Travel Has Had on Sally
[47:57] The Lightning Round
[52:53] Follow and Connect with Sally
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